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Meta Ads
Audiences

Should I stack multiple lookalikes?

Stacking (1% + 2% + 3%) in one ad set used to help; with Advantage+ Audience, it's mostly unnecessary. Test one broad audience vs a stack and let CPA decide.
Go deeper

Want the full playbook? Read Beginner’s Playbook for Google Ads Audiences — Keywords matter, but they’re only part of the picture. This guide explains the 8 main Google Ads audience types, when to use them, and how to launch them without cluttering your account.