Should I use Instant Forms or send to landing page?

Instant Forms get more leads at lower CPL but often lower quality. Landing pages get fewer, higher-intent leads. Test both; use higher-intent questions on the form to filter.

Go deeper

Want the full playbook? Read Fix Landing Page Signals That Drive Google Ads Costs — Google weighs relevance, trust, and usability on your landing pages. Stronger page experience can lift Quality Score, cut CPC, and improve ad visibility.