How do I improve lead quality from Instant Forms?

Switch to higher-intent form type, add 1-2 qualifying questions, remove pre-fill on key fields, use video creative that pre-qualifies, and follow up within 5 minutes.

Go deeper

Want the full playbook? Read How B2B Teams Should Run Google Ads With AI in 2026 — A strong B2B Google Ads setup now depends on CRM feedback, smarter bidding, and careful automation. Here’s how to wire the account for better lead quality and pipeline results.