What is Performance Max?

Performance Max is Google's AI-driven campaign type that serves ads across: - Search - Shopping - YouTube - Gmail - Discover - Maps - Display Instead of choosing placements manually, advertisers provide: - Creative assets - Audience signals - Conversion goals - Product feeds (optional) Google's AI determines where and when ads appear. Performance Max works best when: - Conversion tracking is accurate - High-quality creative assets are available - Enough conversion data exists It's not completely "hands-off." Success still depends heavily on inputs, account structure, and ongoing optimization.