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What are Document Ads?
Document Ads allow users to preview and download documents directly inside LinkedIn.
Popular assets include:
- Whitepapers
- Industry reports
- Case studies
- Ebooks
- Research reports
- Buying guides
They're particularly effective for B2B lead generation because professionals are often willing to exchange their contact information for valuable educational content.
Go deeper
Want the full playbook? Read Smarter Google Ads for Local Services in 2026 — A practical playbook for local service companies using Google Ads in 2026 with AI, Local Services Ads, Search, and Performance Max.