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Creative & Copy
What campaign types are available on LinkedIn?
LinkedIn supports several campaign objectives and ad formats, including Single Image Ads, Video Ads, Carousel Ads, Document Ads, Event Ads, Conversation Ads, Message Ads, Spotlight Ads, Text Ads, Dynamic Ads, and Thought Leader Ads.
Each format serves a different purpose. For example, Document Ads work well for ebooks and reports, while Conversation Ads can guide prospects through interactive messaging experiences.
Go deeper
Want the full playbook? Read A Beginner’s Guide to Google Ads Campaign Options in 2026 — Learn the 9 Google Ads campaign types, when to use each one, budget benchmarks, setup steps, and practical optimization tips for stronger results.