What is a Demand Gen campaign?

Successor to Discovery campaigns. Runs visual ads across YouTube (Shorts, in-feed, in-stream), Discover, and Gmail. Strong for upper-funnel and audience-based prospecting.

Go deeper

Want the full playbook? Read Google Demand Gen Software Worth Using in 2026 — A practical guide to the tools that improve Google Ads Demand Gen performance across automation, creative, audiences, and bidding in 2026.