Google Ads
Campaign Setup
What is Demand Gen?
Demand Gen campaigns focus on visually engaging placements such as:
- YouTube
- Discover
- Gmail
Unlike Search campaigns, Demand Gen targets users before they're actively searching.
Google uses audience signals and AI to identify people who are likely to become future customers.
Demand Gen is particularly effective for:
- SaaS
- Ecommerce
- Brand awareness
- Product launches
- Lead generation
Strong images and videos are critical because the campaign relies heavily on creative quality.
Go deeper
Want the full playbook? Read Google Demand Gen Software Worth Using in 2026 — A practical guide to the tools that improve Google Ads Demand Gen performance across automation, creative, audiences, and bidding in 2026.