What is a good click-through rate (CTR) on LinkedIn?

CTR varies by industry and campaign type, but these benchmarks are useful: • Below 0.40%: Usually indicates weak creative or poor targeting. • 0.40%–0.80%: Average performance. • 0.80%–1.20%: Strong performance. • Above 1.20%: Excellent for many B2B campaigns. CTR alone shouldn't determine success. A lower CTR with higher-quality leads often outperforms a high CTR with poor conversions.