What is a good cost per lead (CPL) on LinkedIn?

There's no universal benchmark because lead values vary widely. For example: • Marketing agency leads: $50–150 • HR software: $100–300 • Enterprise SaaS: $200–600 • Cybersecurity: $300–800+ Instead of comparing yourself to industry averages, compare your CPL to your customer acquisition cost (CAC) and customer lifetime value (LTV). A $400 lead can be extremely profitable if it consistently generates $30,000 clients.