Meta Ads
Campaign Setup
What is Advantage+ Audience?
Meta's AI selects the audience, optionally guided by suggestions (interests, lookalikes) you provide as hints. It usually outperforms strict manual targeting and is the default in Sales objectives.
Go deeper
Want the full playbook? Read Google Ads Playbook for 2026: Setup, Bidding, and Scaling — A practical guide to launching and improving Google Ads in 2026, from campaign setup and tracking to bidding, automation, and common mistakes.