Meta Ads
Creative
What is Advantage+ Creative?
Meta auto-enhances creative: crops, music, text overlays, image-to-video, and version testing. Test on a per-ad basis; some optimizations help, others distort branding.
Go deeper
Want the full playbook? Read Performance Max Playbook for 2026 — A practical guide to Performance Max setup, structure, audience signals, creative, bidding, and common mistakes across every Google channel.