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What is Aggregated Event Measurement (AEM)?
Apple's privacy framework that lets Meta measure web events from iOS 14.5+ users with limits: 8 prioritized events per domain, no detailed breakdowns for opted-out users, modeled conversions for the rest.
Go deeper
Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.