Meta Ads
Tracking
What's a deduplicated event?
An event fired by both the Pixel and CAPI sharing the same event_id, so Meta counts it once. Always set event_id on both sides to avoid double-counting.
Go deeper
Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.