Google Ads
Conversion Tracking
What is conversion tracking?
Conversion tracking measures what users do after clicking your ads.
Examples include:
- Purchases
- Phone calls
- Form submissions
- Demo bookings
- Newsletter signups
- Quote requests
Without conversion tracking, Google cannot accurately optimize campaigns.
Installing proper tracking should be the very first step before launching any advertising.
Go deeper
Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.