How do I set up conversion tracking?

Create a conversion action in Google Ads, then install the global site tag (gtag.js) or use Google Tag Manager. For e-commerce, send a value with each conversion. Verify in the Diagnostics tab and link Google Analytics 4 for richer attribution.

Go deeper

Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.