What is Customer Match?

Upload hashed customer lists (email, phone, address) to target or exclude them across Search, YouTube, Gmail, Display, and Shopping. Minimum 1,000 matched users to activate.

Go deeper

Want the full playbook? Read Taming Broad Match in Google Ads With Smarter Automation — Broad match can unlock reach or burn budget. Here’s how to rein it in with Smart Bidding, negatives, audience signals, and careful use of AI Max.