Meta Ads
Audiences
What is Customer File matching rate?
The % of your uploaded contacts Meta could match to user profiles. Typical match rates: 50-80% for email, 30-60% for phone. Higher quality data = higher match = better lookalikes.
Go deeper
Want the full playbook? Read Beginner’s Playbook for Google Ads Audiences — Keywords matter, but they’re only part of the picture. This guide explains the 8 main Google Ads audience types, when to use them, and how to launch them without cluttering your account.