What is detailed targeting expansion?

Lets Meta show ads outside your selected interests/behaviors when it predicts better results. It's increasingly default and can't be turned off in many objectives - lean into it with broader audiences.

Go deeper

Want the full playbook? Read Beginner’s Playbook for Google Ads Audiences — Keywords matter, but they’re only part of the picture. This guide explains the 8 main Google Ads audience types, when to use them, and how to launch them without cluttering your account.