Google Ads
Quality & Performance
What is Quality Score and how do I improve it?
Quality Score (1-10) measures expected CTR, ad relevance, and landing page experience. Improve it by tightening keyword-to-ad relevance, writing ads that include the keyword, and ensuring landing pages match search intent and load quickly.
Go deeper
Want the full playbook? Read Raise Google Ads Quality Score Faster With Smarter Automation — A low Quality Score drives up CPC and hurts visibility. Here’s what causes it, how automation speeds fixes, and the most common mistakes to avoid.