What is Quality Score?

Quality Score is Google's estimate of the overall quality and relevance of your ads. It ranges from 1 to 10. Google evaluates three major components: - Expected click-through rate - Ad relevance - Landing page experience Higher Quality Scores often lead to: - Lower CPC - Better Ad Rank - Higher impression share Improving Quality Score isn't about chasing a perfect 10—it's about creating highly relevant experiences for users.

Go deeper

Want the full playbook? Read Raise Google Ads Quality Score Faster With Smarter Automation — A low Quality Score drives up CPC and hurts visibility. Here’s what causes it, how automation speeds fixes, and the most common mistakes to avoid.