What is Target Impression Share bidding?

Auto bids to land your ad at a chosen page location (top, absolute top, anywhere) at a chosen impression share. Useful for brand defense; expensive for non-brand.

Go deeper

Want the full playbook? Read Google Ads Playbook for 2026: Setup, Bidding, and Scaling — A practical guide to launching and improving Google Ads in 2026, from campaign setup and tracking to bidding, automation, and common mistakes.