What is the attribution window in Meta Ads?

Default is 7-day click and 1-day view. You can switch to 1-day click or 7-day click + 1-day view in the ads reporting columns. Shorter windows credit fewer conversions but reflect more direct impact.

Go deeper

Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.