What attribution window should I use?

An attribution window determines how long LinkedIn gives itself credit for a conversion after someone interacts with your ad. Common windows include: - 7-day click - 30-day click - 1-day view - 7-day view If your product has a short buying cycle, a shorter attribution window usually provides cleaner reporting. For enterprise software or B2B services where purchasing decisions take weeks or months, a longer click window (such as 30 days) often better reflects reality. Your attribution model should match how your customers actually buy.