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Catalog & Shopping
What is the difference between DPA Prospecting and DPA Retargeting?
Prospecting shows catalog items to users who never engaged with your products (uses interest + lookalike signals); Retargeting shows the exact products users viewed, added to cart, or wishlisted.
Go deeper
Want the full playbook? Read Use AI to Tune Google Shopping Feeds and Bids — Google Shopping gains now come from better product data and faster bidding. AI handles both at scale, especially in Performance Max.