Meta Ads
Catalog & Shopping
What are Dynamic Product Ads (DPA)?
Personalized ads that auto-show the products a user viewed, added to cart, or that match their interests, pulled from your catalog. Powerful for retargeting and prospecting.
Go deeper
Want the full playbook? Read Use AI to Tune Google Shopping Feeds and Bids — Google Shopping gains now come from better product data and faster bidding. AI handles both at scale, especially in Performance Max.