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Google Ads
Shopping & Feeds

What makes a good product title?

Lead with the most important attributes: brand, product type, key specs (size, color, material). Front-load keywords customers search. Keep under 150 characters; the first 70 are most visible.
Go deeper

Want the full playbook? Read Use AI to Tune Google Shopping Feeds and Bids — Google Shopping gains now come from better product data and faster bidding. AI handles both at scale, especially in Performance Max.