What is a product set?

A filter on your catalog (by category, price, brand, custom_label) used to target specific subsets in DPA campaigns. Build sets for bestsellers, sale items, seasonal collections, etc.

Go deeper

Want the full playbook? Read Use AI to Tune Google Shopping Feeds and Bids — Google Shopping gains now come from better product data and faster bidding. AI handles both at scale, especially in Performance Max.