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Google Ads
Strategy

What's a healthy account structure for a small business?

One brand campaign, one non-brand Search campaign per service line, one PMax with feed (if e-comm), and a remarketing Display campaign. Add YouTube once you have creative.
Go deeper

Want the full playbook? Read Free Google Ads Account Review: Tools, Workflow, and 12 Critical Checks — A good Google Ads audit finds the small leaks that drain budget. Here’s what free tools can show, how to review an account, and the 12 checks that matter most.