Meta Ads
Strategy
What's a healthy frequency?
Prospecting: under 2.0 over 7 days. Retargeting: 3-5 is OK. Above 5 with declining CTR signals fatigue - refresh creative or rotate audience.
Go deeper
Want the full playbook? Read Google Ads in 2026: Campaign Choices and Launch Blueprint — A practical Google Ads guide for 2026: campaign formats, setup steps, budget rules, keyword strategy, and the mistakes that waste spend.