What's the biggest mistake advertisers make on LinkedIn?

The biggest mistake is expecting LinkedIn to behave like Facebook or Google. LinkedIn isn't designed for impulse purchases or bargain shopping. Success comes from: - Targeting the right professionals - Offering genuine business value - Building trust over multiple interactions - Measuring revenue rather than clicks - Optimizing for long-term pipeline growth instead of short-term vanity metrics The companies that perform best on LinkedIn treat it as a relationship-building platform, not simply another source of cheap traffic.