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Ad Formats
What video length performs best?
It depends on the objective.
General recommendations:
- Awareness: 15-30 seconds
- Product demos: 30-60 seconds
- Customer stories: 45-90 seconds
- Educational content: 1-3 minutes
For cold audiences, shorter videos usually outperform longer ones.
Long-form videos work better once users already know your brand.
Go deeper
Want the full playbook? Read Google Ads in 2026: Campaign Choices and Launch Blueprint — A practical Google Ads guide for 2026: campaign formats, setup steps, budget rules, keyword strategy, and the mistakes that waste spend.