Google Ads
Quality & Performance
Why are my impressions dropping?
Causes include budget caps, lowered Smart Bidding targets, increased competition, narrower targeting, account-level disapprovals, or seasonality. Check the 'Impression share lost' columns.
Go deeper
Want the full playbook? Read Performance Max Playbook for 2026 — A practical guide to Performance Max setup, structure, audience signals, creative, bidding, and common mistakes across every Google channel.