Google Ads
Quality & Performance
Why is one ad getting all the impressions?
Smart Bidding and the Ad Rotation 'Optimize' setting favor the best-performing ad. Add more RSAs and let Google rotate; avoid 'Rotate indefinitely' unless you have a research reason.
Go deeper
Want the full playbook? Read Performance Max Playbook for 2026 — A practical guide to Performance Max setup, structure, audience signals, creative, bidding, and common mistakes across every Google channel.