Can I target people who follow my competitor?

Not directly. Competitor brand names are no longer available as interests for most pages. Use lookalikes of your customers and broad interest categories instead.

Go deeper

Want the full playbook? Read Competitor Terms in Google Ads: What Pays Off in 2026 — Bidding on rival brand searches is legal, but often expensive and low-yield. Here’s when it works, how to structure it, and 15 better options.