Google Ads
Quality Score & Auction
Does Quality Score affect CPC?
Yes.
Advertisers with higher Quality Scores often pay less per click than competitors bidding the same amount.
For example:
Advertiser A:
Bid: $8
Quality Score: 10
Advertiser B:
Bid: $12
Quality Score: 4
Advertiser A may still outrank Advertiser B while paying less.
Google rewards advertisers who deliver relevant ads and positive user experiences.
Go deeper
Want the full playbook? Read Raise Google Ads Quality Score Faster With Smarter Automation — A low Quality Score drives up CPC and hurts visibility. Here’s what causes it, how automation speeds fixes, and the most common mistakes to avoid.