Meta Ads
Creative
How do I A/B test creative?
Use the Experiments tool or duplicate the ad set with one variable changed. Split tests need ~10k impressions per variant to be meaningful; small differences need much more volume.
Go deeper
Want the full playbook? Read Performance Max Playbook for 2026 — A practical guide to Performance Max setup, structure, audience signals, creative, bidding, and common mistakes across every Google channel.