What creative formats perform best?

Short-form vertical video (9:16, under 15s) typically wins on Reels and Stories. For feed, mix static images, carousels, and UGC-style video. Always provide multiple aspect ratios (1:1, 4:5, 9:16) so Meta can optimize per placement.

Go deeper

Want the full playbook? Read Performance Max Playbook for 2026 — A practical guide to Performance Max setup, structure, audience signals, creative, bidding, and common mistakes across every Google channel.