Meta Ads
Audiences
How do I exclude existing customers?
Create a Customer Audience from your customer email list and exclude it at the ad set level. Also exclude 'Purchasers - last 180 days' from the pixel for prospecting campaigns.
Go deeper
Want the full playbook? Read Beginner’s Playbook for Google Ads Audiences — Keywords matter, but they’re only part of the picture. This guide explains the 8 main Google Ads audience types, when to use them, and how to launch them without cluttering your account.