Meta Ads
Placements
Should I exclude Audience Network?
Test with and without for 1-2 weeks. Excluding often improves CTR and lead quality but raises CPM. Many DTC brands keep it off; broad reach campaigns leave it on.
Go deeper
Want the full playbook? Read Performance Max Playbook for 2026 — A practical guide to Performance Max setup, structure, audience signals, creative, bidding, and common mistakes across every Google channel.