How do I set a realistic ROAS goal?

Look at trailing 30-day blended ROAS, subtract 10-20% buffer for ad-only attribution, and use that as your target. Setting it too high starves delivery and traps you in Learning.

Go deeper

Want the full playbook? Read Google Ads Playbook for 2026: Setup, Bidding, and Scaling — A practical guide to launching and improving Google Ads in 2026, from campaign setup and tracking to bidding, automation, and common mistakes.