How do I set a ROAS goal?

Available on Sales objectives with purchase value. Set it at or slightly above your break-even ROAS; Meta optimizes to hit that average. Needs 10+ purchases/week per ad set to work well.

Go deeper

Want the full playbook? Read Google Ads Playbook for 2026: Setup, Bidding, and Scaling — A practical guide to launching and improving Google Ads in 2026, from campaign setup and tracking to bidding, automation, and common mistakes.