How long should the conversion window be?

Match it to your typical buying cycle. E-commerce: 7-30 days. B2B/SaaS: 30-90 days. Longer windows attribute more conversions but slow Smart Bidding feedback.

Go deeper

Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.