How do I track phone call conversions?

Use call extensions with call reporting, install the Google forwarding number, and/or tag your website with the call conversion snippet. Calls over a minimum duration count as conversions.

Go deeper

Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.