Can I track conversions without cookies?

Yes - via enhanced conversions, server-side GTM, consent mode, and offline conversion import. Combine them to maintain measurement under privacy restrictions.

Go deeper

Want the full playbook? Read Raise Google Ads ROAS Without Raising Spend — Most accounts sit near a 2:1 return, while strong performers reach 4:1 or better. Here’s how to close that gap with better tracking, structure, bidding, and testing.