How do I track conversions on LinkedIn Ads?

Conversion tracking starts with installing the LinkedIn Insight Tag on your website. Once installed, you can create conversion actions in Campaign Manager, such as demo requests, purchases, webinar registrations, or newsletter sign-ups. LinkedIn lets you track both URL-based conversions (e.g., users reaching a "Thank You" page) and event-based conversions using custom events. For the most accurate reporting: - Verify the Insight Tag is firing correctly. - Define meaningful conversion events. - Match your attribution window to your sales cycle. - Import offline conversions if your sales process continues outside the website. Without proper conversion tracking, LinkedIn can only optimize for clicks—not actual business outcomes.