How should advertisers manage accounts during Meta platform outages or technical glitches?

During periods of platform volatility or reported bugs, advertisers should closely monitor delivery metrics and consider pausing scaling efforts until performance stabilizes. Diversifying traffic sources and maintaining manual oversight can help mitigate the impact of technical outages.

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Want the full playbook? Read Using Claude Cowork to Manage Google and Meta Ads — A practical guide to setting up Claude Cowork for Google Ads, what it can handle, where it falls short, and the prompts and workflows worth using.