How should advertisers manage interactions between platform representatives and clients?

Maintain a direct line of communication with clients to ensure all optimizations and strategy shifts are approved by the account manager. It is essential to verify any recommendations provided by platform representatives to ensure they align with the actual business goals.

Go deeper

Want the full playbook? Read Free Google Ads Account Review: Tools, Workflow, and 12 Critical Checks — A good Google Ads audit finds the small leaks that drain budget. Here’s what free tools can show, how to review an account, and the 12 checks that matter most.