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What is the LinkedIn Audience Network?
The LinkedIn Audience Network extends your campaigns beyond LinkedIn itself.
Your ads may appear across approved third-party websites and mobile apps while still using LinkedIn's professional targeting.
Advantages:
- Larger reach
- Lower CPM
- More available inventory
Disadvantages:
- Less control over placements
- Quality may vary depending on campaign goals
Many advertisers test campaigns both with and without the Audience Network to determine which produces better lead quality.
Go deeper
Want the full playbook? Read Performance Max Playbook for 2026 — A practical guide to Performance Max setup, structure, audience signals, creative, bidding, and common mistakes across every Google channel.