Should I use Manual Bidding or Maximum Delivery?

If you're new to LinkedIn Ads, start with Maximum Delivery (automated bidding). LinkedIn will automatically adjust your bids to get the most results possible within your budget. Manual bidding is better suited for experienced advertisers who have historical performance data and want tighter control over costs. A good approach is: - Start with Maximum Delivery. - Collect at least 30-50 conversions. - Switch to manual bidding if your CPC or CPL becomes too volatile. Many advertisers actually increase costs by using manual bidding too early because they don't yet understand the true market price of their audience.